diff --git a/assets/views/admin/catalog/discounts.html b/assets/views/admin/catalog/discounts.html
index 94d71da..9e569cb 100644
--- a/assets/views/admin/catalog/discounts.html
+++ b/assets/views/admin/catalog/discounts.html
@@ -62,6 +62,7 @@
         {{ ui::th(label=t(key="product", lang=lang | default(value='sk'))) }}
         {{ ui::th(label=t(key="price", lang=lang | default(value='sk'))) }}
         {{ ui::th(label=t(key="sale-price", lang=lang | default(value='sk'))) }}
+        {{ ui::th(label=t(key="effective-price", lang=lang | default(value='sk'))) }}
         {{ ui::th(label=t(key="status", lang=lang | default(value='sk'))) }}
         {{ ui::th(label=t(key="actions", lang=lang | default(value='sk')), align="text-right") }}
       </tr>
@@ -83,6 +84,14 @@
           <span class="text-on-surface/40 dark:text-on-surface-dark/40">—</span>
           {% endif %}
         </td>
+        <td class="px-4 py-3 tabular-nums">
+          {% if product.effective_reduced %}
+          <span class="font-medium text-primary dark:text-primary-dark">{{ product.effective_price }} {{ product.currency }}</span>
+          <span class="ml-1 text-xs text-on-surface/60 dark:text-on-surface-dark/60">(−{{ product.effective_percent_off }}%)</span>
+          {% else %}
+          {{ product.effective_price }} {{ product.currency }}
+          {% endif %}
+        </td>
         <td class="px-4 py-3">
           {% if on_sale %}
           {{ ui::badge(label=t(key="on-sale", lang=lang | default(value='sk')), variant="danger") }}
diff --git a/src/controllers/admin_discounts.rs b/src/controllers/admin_discounts.rs
index 9ec1b5e..2f0ffbd 100644
--- a/src/controllers/admin_discounts.rs
+++ b/src/controllers/admin_discounts.rs
@@ -25,6 +25,7 @@ use crate::{
     shared::{
         guard,
         money::{format_bp, format_price, parse_percent, parse_price_to_cents},
+        pricing,
     },
 };
 
@@ -89,9 +90,9 @@ fn percent_off(regular_cents: i64, sale_cents: i64) -> i64 {
     off.round() as i64
 }
 
-/// Row shape for the discounts list, carrying both audiences' values so the
-/// template can show whichever tab is active.
-fn list_row(product: &products::Model) -> serde_json::Value {
+/// Row shape for the discounts list, carrying both audiences' per-product values
+/// plus the resolved effective price for the active tab (after profiles).
+fn list_row(product: &products::Model, effective: &pricing::PricedProduct) -> serde_json::Value {
     json!({
         "id": product.id,
         "name": product.name,
@@ -106,6 +107,11 @@ fn list_row(product: &products::Model) -> serde_json::Value {
         "business_percent_off": product
             .business_sale_price_cents
             .map(|sale| percent_off(product.price_cents, sale)),
+        // The price this audience actually pays after the per-product discount
+        // and any applied profiles.
+        "effective_price": format_price(effective.price_cents),
+        "effective_reduced": effective.is_reduced(),
+        "effective_percent_off": percent_off(product.price_cents, effective.price_cents),
     })
 }
 
@@ -123,7 +129,12 @@ async fn index(
         .order_by_asc(products::Column::Name)
         .all(&ctx.db)
         .await?;
-    let rows: Vec<serde_json::Value> = list.iter().map(list_row).collect();
+    let effective = pricing::audience_price_many(&ctx, &list, audience).await?;
+    let rows: Vec<serde_json::Value> = list
+        .iter()
+        .zip(effective.iter())
+        .map(|(product, priced)| list_row(product, priced))
+        .collect();
 
     // Profiles applied globally to this audience, plus all profiles to choose from.
     let assigned: HashSet<i32> = audience_discount_profiles::Entity::find()
diff --git a/src/shared/pricing.rs b/src/shared/pricing.rs
index d39c5ce..6f70d15 100644
--- a/src/shared/pricing.rs
+++ b/src/shared/pricing.rs
@@ -338,6 +338,38 @@ pub async fn detail_many(
     Ok(list.iter().map(|p| detail_for(p, &pc)).collect())
 }
 
+/// Effective prices for a whole audience using only the global layers (the
+/// per-product sale + audience-assigned profiles + the business baseline), with
+/// no specific company's per-company deals. Used by the discounts admin page to
+/// preview what each tab's discounts produce. `audience` is "personal" or
+/// "business".
+pub async fn audience_price_many(
+    ctx: &AppContext,
+    list: &[products::Model],
+    audience: &str,
+) -> Result<Vec<PricedProduct>> {
+    let personal = load_audience(ctx, AUDIENCE_PERSONAL).await?;
+    let (business, b2b) = if audience == AUDIENCE_BUSINESS {
+        (
+            load_audience(ctx, AUDIENCE_BUSINESS).await?,
+            // A generic company with no per-company profiles/negotiated prices.
+            Some(B2bContext {
+                manual: HashMap::new(),
+                profiles: LoadedProfiles::empty(),
+                resolutions: HashMap::new(),
+            }),
+        )
+    } else {
+        (LoadedProfiles::empty(), None)
+    };
+    let pc = PricingCtx {
+        personal,
+        business,
+        b2b,
+    };
+    Ok(list.iter().map(|p| detail_for(p, &pc).priced()).collect())
+}
+
 /// Price one product for `user` (`None` = anonymous/public).
 pub async fn price_for(
     ctx: &AppContext,